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SoGlos Gloucestershire Lifestyle Awards 2021 launches: Willans returns as headline sponsor

22 January 2021

We’re backing our county’s most vibrant lifestyle businesses, returning as headline sponsor for the SoGlos Gloucestershire Lifestyle Awards 2021.

Gloucestershire’s lifestyle businesses make our county a truly unique place in which to live, work, shop, eat and stay. While the effects of the pandemic are being felt across all sectors, hospitality, leisure and events have had an undeniably tough time. We feel it’s more important now than ever to get behind our county’s lifestyle businesses; the SoGlos Gloucestershire Lifestyle Awards 2021 is set to raise the profile of, reward and recognise the incredible effort, creativity and flair shown by businesses across Gloucestershire this year.

Returning as headline sponsor to SoGlos’ flagship event – the Gloucestershire Lifestyle Awards – is a perfect way for us to support and recognise the valuable contribution these businesses make to Gloucestershire, the economy, lifestyle and society as a whole.

Last year’s awards saw over 2,400 viewers tune in to the uplifting virtual awards ceremony on Facebook Live, with category winners including Gloucestershire landmark names such as Gloucester Cathedral, Adam Henson’s Cotswold Farm Park, Everyman Theatre and Cheltenham Racecourse. Over 505 businesses nominated, 215 were shortlisted and more than 38,000 public votes were cast.

Our managing partner, Bridget Redmond, commented: ‘Willans was established here in Gloucestershire in the 1940s, and we are proud to support the SoGlos Gloucestershire Lifestyle Awards once again as headline sponsor. It’s important now more than ever that we recognise and celebrate our fantastic cultural attractions, sporting venues, cafés and restaurants, events and charities,’ said Bridget Redmond, managing partner at Willans.

‘We have a long history of working with clients in the lifestyle sector and many of our 80-strong team live in Gloucestershire with their families, so the SoGlos Awards are a great fit with our core values and ethos. We can’t wait to see all of the nominations and voting action in 2021, and of course who will win the coveted awards later in the year.’

Nominations will open in March and run through to May, over which period businesses in the county can nominate themselves across 17 different categories. The voting phase will run from July to September, during which time the SoGlos readers will be able to vote for their favourite businesses. The awards ceremony is planned for late October 2021 at Cheltenham Ladies’ College.

The categories for the 2021 SGGLA will be:

  • Business of the year
  • Charity of the year
  • Event of the year
  • Wedding venue of the year
  • Health/Beauty business of the year
  • Shopping destination of the year
  • Independent shop of the year
  • Hotel of the year
  • Pub/bar of the year
  • Food/drink producer of the year
  • Restaurant of the year
  • Live music venue of the year
  • Sporting venue of the year
  • Live entertainment venue of the year
  • Independent school of the year
  • Family day out of the year
  • Cultural venue of the year

‘We’d like to express our sincere thanks to Willans for their continued support of SGGLA and their enthusiasm and adaptability in making last year’s virtual awards such a success,’ SoGlos co-founder James Fyrne said.

How to get involved

Nominations will open in March 2021. To find out more about the awards, visit Follow the hashtag #SGGLA for the latest updates.

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